Smart Value:
How AI is Changing Pricing, Revenue & Commercial Decisions
Day 1 focuses on strategy, governance, and value creation; Day 2 focuses on hands-on application, tools, and execution.
What You Will Learn
12th Asia Pricing Professionals Conference 2026
Where AI Really Creates Pricing Value
Align Models To Customer Value And Strategic Goals
- What Actually Works Today (And What Doesn’t)
- Use Cases Beyond Hype: Pricing, Mix, Promotions, Value Realization
How To Turn Analytics Into Pricing Action
Operationalise Analytics Into Pricing Actions
- From Models To Decisions
- Governance, Controls, Explainability, And Adoption
- Making AI Usable For Sales And Commercial Teams
How Pricing Leaders Must Evolve
Leadership And Operating Models For The AI Era
- Skills, Roles, Operating Models
- What “Good” Pricing Leadership Looks Like In An AI-Enabled Organization
Speakers and Audience: Who Presents and Who Attends
12th Asia Pricing Professionals Conference 2026
Thematic panels and interactive clinics for pricing, monetisation, and transformation
Speaker Groupings
- AI And Advanced Analytics
- Value-Based Pricing And Monetisation
- Revenue And Commercial Excellence
- Pricing Leadership And Transformation
Industries Represented
- FMCG
- Industrial
- Technology
- Healthcare
- Hospitality
- Logistics
- Services
Attendee Roles
- Pricing Managers (regional, business unit, or product level)
- Revenue Managers
- Commercial and Pricing Analytics Managers
- Pricing Analysts (especially senior analysts)
- Digital and AI pricing project leads
- Pricing Directors, VPs of Pricing, and Heads of Pricing or Revenue
The program is structured to be relevant for both:
How B2B and B2C are transforming in the world of AI
Organisational Maturity
Early-Stage Pricing & Analytics Teams
Building foundational pricing capabilities and establishing initial analytics frameworks to support data-driven decision making.
Scaling / Transformation-Phase Organisations
Expanding pricing operations and implementing advanced tools to scale effectiveness across markets and business units.
Advanced & AI-Enabled Pricing Leaders
Leveraging AI and machine learning to optimize pricing strategies and drive continuous revenue growth at enterprise scale.
Functional Focus Areas
Core competencies driving pricing excellence
Pricing Strategy & Governance
Frameworks and policies for strategic pricing decisions
AI-Driven Pricing & Analytics
Machine learning models and predictive analytics
Revenue Management & Yield
Optimization techniques for maximum profitability
Deal Desk & Commercial Excellence
Streamlined processes for deal approval and execution
Monetisation, Packaging & GTM
Product packaging and go-to-market strategies
Pricing Transformation & Change Management
Organizational change and capability building
Confirmed Speakers (Selection)
12th Asia Pricing Professionals Conference 2026
Thematic panels and interactive clinics for pricing, monetisation, and transformation
Conference Agenda: 5 March 2026
12th Asia Pricing Professionals Conference 2026
Smart Value: How AI is Changing Pricing, Revenue & Commercial Decisions
The current state of AI in pricing and revenue management
Where AI creates real commercial value today
Measuring value, not models
Explainability, controls, and auditability
Organisational design and operating models
What regulators, customers, and sales expect
Willingness-to-pay, segmentation, and price architecture
Using AI to support (not replace) pricing judgment
Practitioner case discussions
Skills, roles, and leadership capabilities
What pricing leaders must do differently in the next 3–5 years
Turning analytics into pricing actions
Price setting, price execution, and sales enablement
Making AI usable at the frontline
Hands-on application and Q&A
Training and Certification Day
This day is specifically designed for pricing managers, analysts, and analytics professionals responsible for building, operating, and using pricing models and tools.
Participants will:
- Work with applied pricing frameworks
- Learn AI-ready pricing governance and controls
- Apply concepts to real participant cases
- Earn CPP credits toward Certified Pricing Professional designation
What to bring
- Pricing challenges, datasets, or real cases (optional but encouraged)
Secure Your Spot Today
Join Asia’s premier pricing professionals for two transformative days of learning, networking, and growth.
$725/Day
per person
Full 2-Day Conference Access
All Keynotes & Panel Sessions
Conference Materials
Member Exclusive Benefits
Requires active membership
$975/Day
per person
Full 2-Day Conference Access
All Keynotes & Panel Sessions
Conference Materials
Save SGD $250 by joining as member!
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Corporate Events & Networking Events
Questions? Contact us at info@asiapricingprofessionals.com